Ideas dumped? Students stumped? Try it backwards! Asking students to solve problems by developing “bad” solutions, reverse-brainstorming is a technique known for its usefulness as a way to improve creativity, expand ideas, and stimulate group discussion. This article explains the historical usage of reverse-brainstorming in the workplace and provides a step-by-step guide for applying it to the management classroom.
EvansN. (2012). Destroying collaboration and knowledge sharing in the workplace: A reverse-brainstorming approach. Knowledge Management Research & Practice, 10, 175-187.
4.
HammondK. R. (1996). Human judgement and social policy: Irreducible uncertainty, inevitable error, unavoidable injustice. Oxford, England: Oxford University Press.
5.
WilliamsA. J.SmithW. C. (1990). Involving purchasing in product development. Industrial Marketing Management, 19, 315-319.
6.
WilsonC. E. (2007). Inverse, reverse, and unfocused methods: Variations on our standard tools of the trade. Interactions, 14(6), 54-ff. doi:10.1145/1300655.1300687
