Abstract
If Bashar al-Assad’s regime wants to survive in the Syrian civil war, it should be able to shape the meaning of its own actions in the conflict and efficiently convey them to the domestic and international audiences. In 2013, after two initial years of communication failures, the regime began delivering an assertive and coherent communication strategy that has created material and political support to al-Assad’s actions. This article analyzes the strategic narratives that the Syrian regime has used since the early outbreak of the civil war and it question the significance of strategic narrative in crisis management.
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