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Abstract

Search engine optimization (SEO), or the set of practices involved in attaining a high ranking in search engine results, is a web writing skill that requires more attention in business communication pedagogy, because SEO helps businesses attract customers. This article presents the results of interviews with seven SEO experts on SEO best practices and describes how to integrate SEO into business communication courses.

Keywords

search engine optimization business communication instruction web writing search engine rankings best practices

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Search Engine Optimization and Business Communication Instruction: Interviews With Experts

Abstract

Keywords

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