Research and Technology Organisations (RTOs) are expected to manage the value chain involving the development, demonstration and transfer of technologies. Different technology commercialisation (TC) models, which provide a guiding framework for the management of this value chain, have been proposed in the recent past. The capability of these TC models to address challenges specifically associated with the commercialisation of advanced materials technologies is assessed and a conceptual model is proposed. A case study associated with the commercialisation of advanced materials technology is used to refine the conceptual model. It was found that the conceptual model requires appropriate adjustments especially when an RTO and an industrial organisation have collaboratively worked to realise successful commercialisation.
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