In today’s dynamic world, majority of boundary-spanning professionals like sales are expected to work for longer hours, regularly interacting with clients and, in several instances, operating across various time zones which ultimately results in blurring work–family boundaries. The sample for the current study are sales employees as they are required to respond to various demands from colleagues, customers and from their respective families as well, which finally leads to conflict from both work and family. Of importance to the research is work–family construct measurement. The study first validated the Netemeyer, Boles and McMurrian (1996) work–family conflict scale in Indian context using exploratory factor analysis and confirmatory factor analysis. The results of the data analysis are in line with the indications in the literature. In addition, the current study attempted to investigate the role of demographic variables on work to family conflict (WFC) as well as family to work conflict (FWC). The sample consisted of 330 sales employees working across different service and manufacturing sectors in Mumbai, India. Results indicated that age, marital status, hierarchy, hours worked, number and ages of children are significantly associated with both WFC and FWC. Implications of these findings are discussed.
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