Abstract
Madhya Bharat Consortium of Farmers Producer Company Limited is a federation of producer companies that aims to empower the farmers to overcome various challenges from farm to market. It has made multiple interventions that have benefitted the farmers. The company plans to expand its outreach to one million farmers but is facing a few dilemmas related to its operations. It has incurred significant losses in its vegetable business and has to decide whether to continue it or not. The company markets quality seeds but due to emerging competitive scenario needs to relook at its value chain. The main bottleneck in its supply chain is lack of infrastructure. It has to decide whether to outsource or build its own facilities.
The present case is aimed for discussion in the operations management or supply chain management courses. The learning objective of this case is to understand the value chain of agricultural products operationalized through farmer producer companies which are a new form of business organization in India. It further highlights the challenges faced by the farmers and validates the fact that the change in the value chain of agricultural products empowers the farmers.
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