Procter and Gamble (P&G) is a publicly owned company which touches the lives
of about four billion people around the world with its product portfolio.
P&G is committed to improving people’s everyday life by making
products more environmentally sustainable. To understand how P&G can make
products more environmentally sustainable, the present case focuses on the
scientific approach called Life Cycle Assessment (LCA) adopted by P&G to
deliver sustainable innovations without trade-offs in performance or value of
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