Korean competitiveness in rural communities and agriculture has considerably diminished due to the ‘market opening’ for agricultural products: sudden surge of imported agricultural products → oversupply of domestic agricultural products and a fall in their prices → aggravation of farm incomes → weakening of agricultural sector basis. As a result, there is a decline in rural farm income and population. Therefore, the conditions of settling in rural areas have become worse in the chain of vicious circle. As part of an increasing farm diversification to solve the crisis of the Korean agricultural sector, nowadays the agri-tourism attracts considerable public attention.
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