Abstract
Value serves as a fundamental guiding principle, shaping individuals’ lives and character. Parenting styles reflect diverse background and generational values. This study aims to examine parental preferences in instilling values in children and explores the link between parental characteristics and these choices. It uses data on 2,282 Indonesian parents from the World Values Survey 2018. Findings show that parents commonly prioritize values like good manners, religiosity, responsibility, and independence, with less emphasis on imagination. Logistic regression analysis reveals that younger parents prioritize human relationship values over imagination. Internet access influences an emphasis on tolerance and respect, while higher education correlates with work-related values. Male parents tend to select less popular values and geographical factors reflect cultural influences on parental preferences. This study examines parental priorities in value instillation, emphasizing common preferences and demographic characteristics influencing parenting approaches.
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