Can the Netflix Business Model Actually Work for Commercial Aviation in Central Europe? It is Complicated!

While the aviation industry is of great interest to most students in the field of tourism and hospitality management, it can be challenging to acquire a basic understanding of this complex sector. Depending on the context in which the course is intended to be used, the following suggested reading might be beneficial in helping students to understand this field:.

Cento A. (2008). The Airline Industry: Challenges in the 21st Century. Heidelberg: Springer Science & Business Media.

Wensveen J. (2018). Air Transportation: A Management Perspective. London and New York: Routledge.

Wittmer A. , Bieger T. , & Müller R. (Eds). (2011). Aviation Systems: Management of the Integrated Aviation Value Chain. Heidelberg: Springer Science & Business Media.

Bieger T. , Wittmer A. , & Laesser C. (2007). What is driving the continued growth in demand for air travel? Customer value of air transport. Journal of Air Transport Management, 13(1), 31–36. References.

Belk R. (2014). You are what you can access: Sharing and collaborative consumption online. Journal of Business Research, 67: 1595–1600.

Bieger T. , Wittmer A. , & Laesser C. (2007). What is driving the continued growth in demand for air travel? Customer value of air transport. Journal of Air Transport Management, 13(1), 31–36.

Bimpikis K. , Candogan O. , & Saban D. (2019). Spatial Pricing in Ride-Sharing Networks. Operations Research, May-June: 599–904.

Botimer T. C. , & Belobaba P. (1999). Airline pricing and fare product differentiation: A new theoretical framework. Journal of the Operational Research Society, 50(11), 1085–1097.

Capaul R. , & Steingruber D. (2013). Betriebswirtschaft verstehen: das St. Galler Management-Modell (Vol. 2). Zurich: Cornelsen.

Christensen C. M. , & Raynor M.E. (2003). The Innovator's Solution: Creating and Sustaining Successful Growth. Boston, MA: Harvard Business School Press.

Christensen C. M. (2006). The ongoing process of building a theory of disruption. The Journal of Product Innovation Management, 23(1): 39–55.

Cohen B. , & Kietzmann J. (2014). Ride on! Mobility business models for the sharing economy. Organization & Environment, 27(3), 279–296.

Dai X. , & Grundy J. (2007). NetPay: An off-line, decentralized micro-payment system for thin-client applications. Electronic Commerce Research and Applications, 6(1): 91–101.

Fjeldstad Ø. D. , & Snow C. C. (2018). Business models and organization design. Long Range Planning, 51(1), 32–39.

Fliess S. (2009). Dienstleistungsmanagement: Kundenintegration gestalten und steuern. Wiesbaden: Springer.

Hsu C.-I. , Chao C.-C. , & Huang P.-S. (2013). Fleet dry/wet lease planning of airlines on strategic alliance. Transportmetrica A: Transport Science, 9(7), 603–628.

Karimi J. , & Walter Z. (2016). Corporate Entrepreneurship, Disruptive Business Model Innovation Adoption, and Its Performance: The Case of the Newspaper Industry. Long Range Planning, 49: 342–360.

Lovelock C. H. , & Wirtz J. (2011). Services Marketing: People, Technology, Strategy (7th ed). Boston: Prentice Hall.

Massa L. , Tucci C. L. , & Afuah A. (2017). A critical assessment of business model research. Academy of Management Annals, 11(1), 73–104.

Peppard J. , & Rylander A. (2006). From value chain to value network: Insights for mobile operators. European Management Journal, 24(2–3), 128–141.

Porter M. E. (1991). Towards a Dynamic Theory of Strategy. PoStrategic Management Journal, 12 (Winter Special Issue): 95–117.

Rainer A. , & Zimmermann H.-D. 2001. EM-Electronic Markets. EM-Electronic Markets, 11(1): 3–9.

Shaw S. (2016). Airline Marketing and Management. London and New York: Routledge.

Sinclair-Maragh G. (2018). Destination brand potency: A proposition framework. In Gursoy D. & Chi C. (Eds). The Routledge Handbook of Destination Marketing, 179–192. London and New York: Routledge.

Stiglic M. , Agatz N. , Savelsbergh M. , & Gradisar M. (2018). Enhancing Urban Mobility: Integrating Ride-sharing and Public Transit. Computers & Operations Research, 90 (February): 12–21.

Tajeddini K. (2016). Financial Orientation, Product Innovation and Firm Performance – An Empirical Study in the Japanese SMEs. International Journal of Innovation and Technology Management, 13 (03), 1640005.

Tajeddini K. , & Trueman M. (2012). Managing Swiss Hospitality: How cultural antecedents of innovation and customer-oriented value systems can influence performance in the hotel industry. International Journal of Hospitality Management, 31 (4), 1119–1129.

Theurl T. (2016). Sharing Economy: Nutznießer oder Opfer institutioneller Inkonsistenzen? Sharing Economy–Beneficiary or Victim of Institutional Inconsistencies? Wirtschaftsdienst, 96(8), 603–608.