D'AngellaF. and GoF. M. (2009). Tale of two cities’ collaborative tourism marketing: Towards a theory of destination stakeholder assessment. Tourism Management30. 429–440.
3.
GrayB. (1989). Collaborating: Finding Common Ground for Multiparty Problems. 1st ed. San Francisco: Jossey-Bass.
4.
LaskerR. D., WeissE. S., & MillerR. (2001). Partnership synergy: a practical framework for studying and strengthening the collaborative advantage. Milbank quarterly, 79(2), 179–205.
Visit Orlando. 2011 Overseas Visitor Profile. Prepared by Visit Orlando. Source: U.S Department of Commerce, Office of Travel Tourism Industries, Visit Orlando Market Research and Insights.
WangY. (2011). Collaborative Destination Marketing: Principles and Applications. 259–283.
16.
WangY. and FesenmaierD.R. (2007). Collaborative destination marketing: A case study of Elkhart county, Indiana. Tourism Management28. 863–875.
17.
WangY., HutchinsonJ., OkumusF., And NaipaulS. (2012). Collaborative Marketing in a Regional Destination: Evidence from Central Florida. International Journal of Tourism Research.
18.
WangY. (2008). Collaborative Destination Marketing: Roles and strategies of convention and visitor bureaus. Journal of Vacation Marketing.191–209.
19.
D'AngellaF. and GoF. M. (2009). Tale of two cities’ collaborative tourism marketing: Towards a theory of destination stakeholder assessment. Tourism Management30. 429–440.
20.
WangY. (2011). Collaborative Destination Marketing: Principles and Applications. 259–283.
21.
WangY. and FesenmaierD.R. (2007). Collaborative destination marketing: A case study of Elkhart county, Indiana. Tourism Management28. 863–875.