Getting Friendly with the King

Abelson Jenn . (2012). Friendly's, Burger King test out combining shops. Http://articles.boston.com/2012-01-27/business/30666888_1_ice-cream-whopper-new-location. [Accessed the 20th of February 2012, 19:02].

Abelson Jenn . (2012). Friendly's CEO stepping down.Http://www.boston.com/Boston/businessupdates/2012/02/month-after-friendly-emerges-from-bank-ruptcy-company-puts-its-ceo-ice/XJAoBOT7ToAakX6twfyXwI/index.html. [Accessed the 10th of March 2012, 20:05].

Abelson Jenn . (2009). Friendly's chain in a sweet spot, CEO says. Http://www.boston.com/business/articles/2009/11/01/friendlys_chain_in_a_sweet_spot_ceo_says/. [Accessed the 10th of March 2012, 20:32].

Abelson Jenn . (2012). Friendly's Ice Cream warming up to supermarket sales. Http://articles.boston.com/2012-02-12/business/31050128_1_supermarkets-grocery-stores-pathmark. [Accessed the 17th of March 2012, 16:40].

Abelson Jenn . (2012). Friendly's trying to reach firmer ground. Http://articles.boston.com/2012-01-29/business/30673005_1_sun-capital-ice-cream-bank-ruptcy. [Accessed the 20th of February 2012, 20:10].

King Burger . (2012). A World Class Franchising Opportunity. Http://www.bk.com/en/us/company-info/franchise/index.html. [Accessed the 1st of April 2012, 12:17].

Elan Elissa . (2009). Friendly's set to open express unit. Http://nrn.com/article/friendlys-set-open-express-unit. [Accessed the 27th of February 2012, 16:01].

Ingram David . (2012). The Disadvantages of Franchise Cobranding. Http://smallbusiness.chron.com/disadvantages-franchise-cobranding-24588.html. [Accessed the 10th of February 2012, 17:04].

Jennings Lisa . (2012). Burger King-Friendly's hybrid opens in New Jersey. Http://nrn.com/article/burger-king%E2%80%93friendlys-hybrid-opens-new-jersey. [Accessed the 11th of February 2012, 12:32].

Jennings Lisa . (2012). Meet the new menu at Burger King. Http://nrn.com/ar-ticle/meet-new-menu-burger-king. [Accessed the 3rd of April 2012, 19:24].

Khan M. (1999). Non-traditional franchises. In Restaurant Franchising (second edition). John Wiley & Sons, Inc. 367–373.

Kinney Jim . (2012). Friendly Ice Cream CEO Harsha Agadi resigns following company's emergence from bankruptcy. Http://www.masslive.com/businessnews/index.ssf/2012/02/friendly_ice_cream_ceo_harsha_agadi_resi.html. [Accessed the 10th of March 2012, 20:15].

Kinney Jim . (2010). Friendly Ice Cream Corp. taps Harsha Agadi to replace Ned Lidvall as CEO. Http://www.masslive.com/news/index.ssf/2010/08/friendly_ice_cream_corp_taps_h.html. [Accessed the 10th of March 2012, 19:36].

Lockyer Sarah E. (2011). Friendly's CEO talks about Ch. 11 filing. Http://nrn.com/article/friendlys-ceo-talks-nrn-about-ch-11-filing?page=0,0. [Accessed the 10th of March 2012, 21:02].

Lockyer Sarah E. (2011). Friendly Ice Cream Corp. files for Ch. 11. Http://nrn.com/article/friendly-ice-cream-corp-files-ch-11. [Accessed the 20th of February 2012, 21:12].

Magloff Lisa . (2012). Advantages & Disadvantages of Co-Branding Among Franchises. Http://smallbusiness.chron.com/advantages-disadvantages-cobranding-among-franchises-23846.html. [Accessed the 11th of February 2012, 13:45].

Michalski Jessica . (2012). Friendly's in Chicopee Approved to Serve Alcoholic Beverages. Http://www.wggb.com/2012/03/08/friendlys-in-chicopee-approved-to-serve-alcoholic-beverages/. [Accessed the 17th of March 2012, 14:29].

Pipes Kerry . (2012). Co-Branding Offers the Best of Both Worlds. Http://www.franchising.com/howtofranchiseguide/cobranding_offers_the_best_of_both_worlds.html. [Accessed the 10th of February 2012, 14:12].

Reader Casey . (2012). The Advantages & Disadvantages of Co-Branding. Http://smallbusiness.chron.com/advantages-disadvantages-cobranding-18567.html. [Accessed the 10th of February 2012, 15:15].

Scripps Howard News Service. (2002). New restaurant flavor: co-branding. Http://chronicle.augusta.com/stories/2002/05/06/bus_342972.shtml. [Accessed the 21st of February 2012, 18:43].

Shanken News Daily. (2012). In Test Run, Friendly's Looks to Put Alcohol on the Menu. Http://www.shankennewsdaily.com/index.php/2012/03/02/2567/in-test-run-friendlys-looks-to-put-alcohol-on-the-menu/. [Accessed the 17th of March 2012, 14:45].

Tatum Malcolm . (2012). What is Co-Branding? Http://www.wisegeek.com/what-is-co-branding.htm. [Accessed the 12th of February 2012, 10:20].

Thorn Bret . (2012). Friendly's exits Ch. 11. Http://nrn.com/article/friendly%E2%80%99s-exits-ch-11. [Accessed the 11th of March 2012, 12:30].

Thorn Bret . (2011). Friendly's offers high-fives and $5 menu items. Http://nrn.com/article/friendlys-offers-high-fives-and-5-menu-items. [Accessed the 16th of March 2012, 17:45].

Wikipedia . (2012). Friendly's. Http://en.wikipedia.org/wiki/Friendly%27s. [Accessed the 21st of February 2012, 16:05].