Many retail companies are currently developing their store networks beyond their domestic market. Each operation abroad requires choosing an internationalization mode. The aim of this research consists in analyzing the determinants of retail store networks' choice of an international expansion mode. A conceptual model of the determinants suggested in the literature is developed on the basis of results of previous research and enhanced by the analysis of eleven interviews with top retail managers. Based upon the results of a study involving 43 top international managers of French fashion retail networks, the model is tested using the PLS approach. This research provides evidence which highlights the explanatory influence of the chain's international marketing policy, the strategic and capitalistic profile and the perceived attractiveness of the foreign market through the three dimensions of an international expansion mode: dissemination risk, control over decisions and resource commitment. The moderating influence of the international involvement of top managers and that of relationship networks are also highlighted.
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