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Abstract

This article introduces Petri nets to model the dynamics of Web site visits and purchases in wish list systems. The basic model performs better than a classic negative binomial regression model. It is also extended to measure the impact of e-mailing intervals on the number of connections and purchases.

Keywords

Internet wish list e-mail Petri net dynamic model stochastic process

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Dynamic Modeling of Web Purchase Behavior and E-Mailing Impact by Petri Net

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Keywords

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