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Abstract

Cet article introduit les réseaux de Petri pour modéliser les visites et les achats sur un site Web de liste de cadeaux. Le modèle de base est plus performant qu'un modèle NBD avec régression. Le modèle est étendu pour mesurer l'impact de l'intervalle entre deux e-mails sur les connexions et les achats.

Keywords

Internet liste de cadeaux e-mail réseaux de Petri modèle dynamique processus stochastique

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Modèle dynamique du comportement d'achat sur Internet et de l'impact de l'e-mailing par les réseaux de Petri

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