The objective of this article is to further our understanding of terrorist public relations initiatives through exploring communicative efforts that are inherent in terrorist activities and associated with terrorist actors and by scrutinising discourse emanating from terrorist movements and perpetrators. By analysing this content and output, the article identifies three core and interrelated components of terrorist public relations initiatives: (1) the communicative aspect of the terrorist act itself, (2) conveyance of ideological tenets and (3) counter-narrative work. The article concludes by considering some of the theoretical implications of the analysis and the relevance to different disciplines, highlighting the importance of understanding terrorist mobilisation efforts through public relations.
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