This case study explores how Rapido, a bike-taxi and logistics platform, has grown in India by leveraging a unique approach tailored to local consumer and economic conditions. Unlike other ride-hailing services that focus on car-based transport, Rapido capitalized on India’s heavy reliance on two-wheelers, offering a cost-effective solution for both drivers and riders. The study discusses Rapido’s founding story, strategic pivot, revenue model, and partnerships. It also delves into challenges Rapido faces, including regulatory compliance, safety, and sustainability, as it continues to navigate the competitive ride-hailing landscape.
RonteauSMuzellecLSaxenaD, et al. (2022) Digital Business Models: The New Value Creation and Capture Mechanisms of the 21st Century. Berlin: De Gruyter.
