Revolutionizing film commerce: The emergence of streaming platforms

Abstract

The case explores the impact of on-demand streaming platforms on film production, distribution, and consumption. It discusses how the business models and the film value chain have transformed, specifically the idea of the theatrical window and viewers’ preferences. It also discusses how algorithms identify and reach new audience segments across the globe, significantly broadening the reach. Access to newer audience segments gives assurance of market potential both for studios to tap into newer markets and for the creatives to experiment with new content forms and subjects. Through the lens of Tyler, a film studio executive looking to produce films suited to the Indian film market, the case helps understand portfolio selection based on risk and reward. This is based on several factors related to content, distribution, actors, and genres. Tyler wants to capitalize on these nuances to identify an audience-film fit for his studio’s foray into the Indian film industry.