Abstract
This case is about applying the Enterprise Architecture (EA) approach to align Information Technology to the business goals of a global company. ENMARK, the company has presence in four continents and many countries with multiple legal entities. The company has major product divisions that operate independently around the globe. As a result, there are multiple ERPs and other applications having heavy cost implications. There is a need to use the Enterprise Architecture (EA) approach to understand the overall businesses and remove redundancy across IT. The case can be used to understand how EA helps to bring about integration of Strategy, Business and Information Technology, as well as using the EA approach to develop business, data and application architecture for the global company.
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