Abstract
Noesis, founded in 1995, was a Portuguese business consulting firm that provided services and solutions aimed at supporting its customers to increase competitiveness, facilitate management, reduce costs and optimize processes, having as core competencies the technological background of its founding partners. Because of the company’s tenacity and strategic focus, 11 years later, in the beginning of 2016, Noesis was a leader in the Portuguese Quality Management market for the independent provision of software testing services, according to a study from International Data Corporation. In January 2016, Noesis had more than 500 employees in its different locations: Lisbon, Porto, Coimbra, Brussels, São Paulo, Dublin and Rotterdam, ensuring the adequate response to customer challenges in Portugal and international markets. The company’s outlook was positive, but the competition was increasing, and interest rates were expected to rise in the nearby future. Having a substantial amount of capital leveraging and two failed international ventures (Angola and Brazil), should Noesis continue to invest and grow at a fast pace or take some time to consolidate its operations?
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