How emotions influence alliance relationships: The potential functionality of negative emotions

Abstract

This article utilizes a motivational perspective on emotions to reconceptualize the impact of negative emotions on relationship dynamics between alliance partners. Alliance failure is endemic and yet we know little about how alliance partners manage the interface between them. We draw upon the alliance discrepancy model, self-discrepancy theory, appraisal theory, emotions as social information theory, and Horney’s behavioral typology of moving toward, moving against, or moving away to analyze the emotional, motivational, and behavioral dynamics among alliance decision makers. We propose that process discrepancies predominantly produce agitation-related emotions such as anger and anxiety, whereas outcome discrepancies predominantly produce dejection-related emotions such as sadness and disappointment. We analyze the impact of emotions at both the intrapersonal and the interpersonal levels. The intrapersonal level captures the impact of alliance decision makers’ experienced emotions on their own behavior, whereas the interpersonal level captures the impact of alliance decision makers’ expressed emotions on their partners’ behavior. At the intrapersonal level, agitation-related emotions lead alliance decision makers to move against (or away from) their partner, whereas dejection-related emotions lead them to move toward their partner. At the interpersonal level, the expression of dejection-related emotions leads alliance decision makers to move toward their partner, whereas the expression of agitation-related emotions leads alliance partners to either move toward or against their partner depending upon the relative power of the parties and the specific agitation emotion that is expressed. We develop a series of propositions linking discrepancies with emotions and alliance management, which highlight a different way of thinking about emotions in alliances. Rather than treating negative emotions as destructive forces, our model points to the potential functionality of the experience and expression of negative emotions in alliances. We conclude by outlining some boundary conditions of our model and discussing implications for research and practice.