Abstract
Evaluative Conditioning (EC) is the change in liking of stimuli due to their co-occurrence with other valenced stimuli. Recent research has shown stronger EC effects for more agreeable individuals. Because EC procedures are prone to demand characteristics, we hypothesized that more agreeable individuals might simply play the role of good study participants and therefore show stronger EC effects. We tested this in two preregistered experiments (N = 700). In Experiment 1, self-reported Agreeableness and a behavioral measure of Demand Compliance moderated EC. However, Agreeableness and Demand Compliance were uncorrelated, and the moderations were independent. Experiment 2 used an instructional EC paradigm, showing only a moderation by Demand Compliance but not Agreeableness. Our studies imply that although EC effects are related to Demand Compliance, more agreeable participants are not more likely to comply with demand characteristics in EC experiments.
Get full access to this article
View all access options for this article.
References
Supplementary Material
Please find the following supplemental material available below.
For Open Access articles published under a Creative Commons License, all supplemental material carries the same license as the article it is associated with.
For non-Open Access articles published, all supplemental material carries a non-exclusive license, and permission requests for re-use of supplemental material or any part of supplemental material shall be sent directly to the copyright owner as specified in the copyright notice associated with the article.
