Does Identity Fusion Moderate the Motivational Primacy of the Individual Self?

Abstract

Research indicates that the individual self lies closer to the motivational core of the self-concept than does the collective self. Four studies tested whether identity fusion alters the motivational primacy of the individual self. Three studies replicated primacy-paradigms and all manipulated whether the collective self was derived from an ingroup to which the participant felt more versus less fused. Despite the successful manipulation, the individual self remained primary: Even when the collective self was based on a fused ingroup, participants reacted more strongly to the imagined loss of their individual self, assigned greater subjective value to their individual self, attributed more of who they are to their individual self, and evidenced greater personal than collective self-focus. We discuss individual-self primacy in regard to Identity Fusion Theory’s agentic-personal self principle.