Morality’s Centrality to Liking,Respecting,and Understanding Others

Abstract

We examine morality’s relationship to three distinct dimensions of social perception: liking, respecting, and knowing a person. Participants completed two independent tasks. First, they rated acquaintances’ morality, competence, and sociability, and how much they liked, respected, and knew those acquaintances. In the second task, they rated a variety of moral and competence traits on their importance to liking, respecting, and knowing a person. Several findings emerged. First, morality was the most important factor to liking, respecting, and knowing a person but relatively more important to liking and respecting than to knowing; this finding replicated across tasks. Second, certain moral traits were more important than others, especially honesty, compassion, and fairness. Third, these traits were considered important because they were seen as potentially beneficial to the social perceiver. This research reveals morality’s centrality to evaluating and understanding others.