Energized by Television

Abstract

Enacting effortful self-control depletes a finite resource, leaving less self-control available for subsequent effortful tasks. Positive social interaction can restore self-control, but hurtful or effortful social interaction depletes self-control. Given this conflict, people might seek an alternative to social interaction to restore self-control. The current research examines social surrogate restoration—the possibility that people seek a social surrogate when depleted, and that seeking social surrogacy restores self-control. One experiment (Study 1) and one daily diary (Study 2) demonstrate that people seek familiar fictional worlds (e.g., a favorite television program) after exerting effortful self-control. Moreover, immersion in this familiar fictional world restores self-control. Supplementary analyses suggest that it is the social nature of this familiar fictional world that contributes to restoration.