When Social Media Attack: How Exposure to Political Attacks on Social Media Promotes Anger and Political Cynicism

Abstract

Political cynicism is rising in many democracies throughout the world. At the same time, people increasingly use social media to access news and political information. However, much of the political content people see on these platforms is hostile, uncivil, and attacking. This study examines whether exposure to these political attacks on social media is associated with political cynicism and, if so, whether negative emotions like anger and anxiety play a mediating role in this process. Using data from a panel survey of American adults (N = 1,800) collected during the 2020 U.S. presidential election, this study examines whether exposure to political attacks on social media is related to both emotions about the state of the country and political cynicism. Data indicate that people who were exposed to more political attacks on social media were more politically cynical. Further, perceived exposure to political attacks on social media was associated with more anger about the state of the United States, which was subsequently related to greater levels of political cynicism. The results provide evidence that exposure to political attacks on social media might contribute to both negative emotions about the country and political cynicism.