AbstractGet full access to this articleView all access options for this article.Get accessReferences1. Lasswell Harold D. 1948. “The Structure and Function of Communication in Society.” In The communication of ideas: A series of addresses, ed. Bryson L. , 37–51. New York: Cooper Square.2. Lippmann Walter . 1922. Public opinion. New York: Harcourt, Brace.