Abstract
Graham Media has developed the Membership for Broadcast Project, which received grant funding last year as part of the Google News Initiative Innovation Challenge. The goal within Graham’s stations is to identify and engage with as many viewers as possible on a scale seldom seen in local TV news. The process involves a new way of thinking about data, who should own it and who should control it. Electronic News explores the initiative to offer a roadmap for other stations that may want to try something similar.
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