Vale Roger A. Layton: The Father of Marketing in Australasia

Abstract

Keywords

Roger A. Layton obituary

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References

Layton

R. A.

(2017). My search for meaning in marketing. Journal of Historical Research in Marketing, 9(3), 217–243.

Layton

R. A.

Domegan

(2021). The next normal for marketing—The dynamics of a pandemic, provisioning systems, and the changing patterns of daily life. Australasian Marketing Journal, 29(1), 4–14.

Wilkinson

I. F.

(2012). Introduction to special issue on the life and work of Roger A. Layton. Australasian Marketing Journal, 3(20), 179–180.