A Tribute to Professor Roger A. Layton

Abstract

My reflections are focused on Roger Layton as a professional colleague and gentleman rather than on his research contributions. They deal first with my early interactions with him in the 1960s and 70s, in the USA and Australia, and show the impact Roger had on my thinking and indirectly on the international posture of the American Marketing Association (AMA) through my AMA involvement. Second are reflections about our more recent collaboration as co-authors of a Hospitality Marketing book which reflects Roger's thinking about marketing thought, its role, and activities.