Influencing education in New Zealand through business think tank advocacy: Creating discourses of deficit

Abstract

In this study, I examined 12 reports published by a neoliberal think tank proposing to reshape public education in New Zealand. In terms of the larger social processes and structures involved, the think tank’s self-declared positioning of this advocacy is that of a primary definer (Hall et al., 2013), ostensibly an expert voice, communicating through the media. My two research goals in this study were to identify the types of educational change being promoted and to uncover the discursive means employed. The sample of 12 reports, published from 2013 to 2018, comprised 647 pages of text. I performed three types of analysis: thematic analysis to identify the ideology of the advocacy, genre analysis of their discursive resources and corpus analysis. The thematic findings reveal proposals to reshape public education through performativity, managerialism and marketization. The genre analysis found the reports followed the structure of the business case genre and drew on elements of business memos, data presentation, sound bite and opinion journalism. The corpus findings provide further linguistic evidence for the main themes.