Abstract
This article engages with several of the key issues raised by Georgina Born in her article in this issue. It begins with a consideration of the emphasis on ‘production’ in Born’s piece, and argues that production studies are marked by an attentiveness to complexity that is often absent in studies of cultural reception. This response engages polemically with Born’s call for a cultural analysis that includes moments of critical judgement, and argues against approaches to culture that are centrally concerned with questions of human creativity.
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