New scheduling strategies and production culture in public service television in the digital era: The case of DR and TV 2 in Denmark

Abstract

This article addresses the development of new scheduling practices within public service media (PSM) in the Nordic, focusing on DR and TV 2 in Denmark. These practices relate to in-house broadcaster-video-on-demand-services (BVoDs). Our findings show, first, that television’s time-structured identity and liveness are re-configured for a mainstream audience as opposed to the segmented audiences approach of the earlier multi-channel era. Second, we find that the public service identity and the benefits of being PSM natives are harnessed to help the survivability of PSM companies in the digital era.

Keywords

Nordic media production culture public service television publishing strategies scheduling studies streaming services

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