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Abstract

Netflix’s status as a personalised service has been central to its business proposition and brand. However, recent changes to include community-based metrics within the user interface – such as the 2020 addition of a national top 10 feature – denote a shift in corporate strategy from personalisation to communal discovery. This article uses a critical communications and media industry studies approach to consider both the data being produced by the top 10 ranking and the broader industrial function of the list, especially within a longer history of audience measurement.

Keywords

Netflix top 10 feature top 10 list ratings popularity community-based metrics algorithm apathy Netflix corporate strategy

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‘What are people watching in your area?’: Interrogating the role and reliability of the Netflix top 10 feature

Abstract

Keywords

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