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Abstract

This essay updates Raymond Williams’ flow by defining its contemporary logics – televisible and invisual. The televisible are both media content and visual digital media forms that shape – and are shaped by – interactions with media content through digital media platforms. The invisual are unseen operations of software, algorithms and other processes that configure and manifest the televisible. A case study of Netflix illuminates how this reconceived flow series functions as a framework for understanding the stakes of digital media platforms that both foster possibilities for user interactivity and attenuate users to industrial models for audienceship and programming.

Keywords

Flow programming platform industry data audience

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Programming – Flow in the convergence of digital media platforms and television

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