The promise to the Arab World: Attributes of U.S. President Obama in Arabic-language tweets

Abstract

U.S. President Barack Obama's much-anticipated address in Egypt in 2009 promised a new beginning between the U.S. government and the Arab world but only a few years later there were many criticisms that the U.S. President did not live up to his promises, driving Arab attitudes toward the United States to their lowest point in years. Five years later, we analyzed Arabic-language twitter messages involving President Obama to examine cognitive and affective attributes. Results show that tweets by members of the media differed greatly from tweets by members of the public. The public tweets held more negative attitudes towards the U.S. President than tweets by news organizations. Members of the public also were more likely to link the President to a wider range of countries, suggesting a greater diversity of attributes, while primarily fixating on the Palestinian issue.

Keywords

Agenda setting content analysis Middle East President Obama Twitter

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