This study aims to analyze the community pharmacies’ perceptions of preferences of local residents and tourists towards community pharmacy and pharmacy products by a questionnaires survey to 135 community pharmacies in Macau. The survey report indicated that local residents take price level as the most important factor in choosing community pharmacy and pay more attention to the product efficacy and quality in choosing products. Tourists take more consideration of the product category and convenient location in choosing community pharmacy and pay more attention to product origin in choosing the product. Compared with tourists, local residents paid more attention to price and pharmacy history, whereas, tourists emphasized product origin and product packaging. The result is not only expected to help the field of service management of community pharmacy but also help understand consumer preference.
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