Intentions and behaviors to use oral supplements for computer vision syndrome

Abstract

We study intentions and behavior associated with use of the oral supplement of the EyeScience Computer Eye Strain formula for computer vision syndrome. Participants (n = 588) completed a survey with variables including Theory of Planned Behavior content, demographics, symptoms, behaviors related to supplements, and eye devices placed in eyes. We found that 4.9% used the EyeScience Computer Eye Strain formula. Variables associated with intentions included increased attitudes, social norms, confidence to use, symptoms, use of eye supplements, and preference to swallow an eye supplement instead of using eye drops. Variables associated with use included increased intentions, received treatment for computer vision syndrome, and used eye drops for computer vision syndrome. We recommend that marketers of oral eye treatments for computer vision syndrome consider as part of their advertising campaign including content about computer vision syndrome related symptoms. Also, those who previously used eye drops are a potentially receptive market segment.