Abstract
Smartphones particularly the iPhone and the multitude of applications that have been developed for users of the device is briefly described. The study investigates what makes Smartphones different from other more common Internet applications (via personal computer), and how these enhance the interactions the practice has with its patients while also increasing efficiency. U-Commerce is suggested as a theoretical framework that best explains the uniqueness of the iPhone. This article considers Smartphones (most notably the iPhone) as a device that can have a valuable impact on the medical practice, particularly from the perspective of the interaction that the practice has with its patients.
Practice implications: A process is outlined for identifying apps within the medical practice, ensuring the applications take advantage of the iPhone’s unique features, and contribute to the efficiency of the practice.
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