A cross-national comparison of American and Turkish consumer satisfaction with dental care services

Abstract

This study investigates the impact of dental care satisfaction of the US and Turkish consumers. Adopting existing scales in the literature, study conceptualized that customer health sensitivity, involvement, and perceived dental problems would influence their satisfaction with dental care services. Study findings indicate that patient satisfaction is influenced mainly through the path of dental care involvement of personal health sensitivity. Contrary to our expectations, our results did not indicate any significant relationship between perceived dental problems and customer satisfaction with dental care. Managerial implications are discussed.

Keywords

Dental care marketing patient satisfaction dental problems international consumer behavior structural equation modeling

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