Abstract
Background:
Recognizing the signs of life-threatening maternal complications and receiving timely, quality care can help prevent pregnancy-related deaths and adverse health consequences.
Objectives:
This study evaluated the scale-up of the EMPOWER Moms initiative, one of the first statewide efforts to strengthen and standardize maternal warning signs education provided in home and community settings.
Design:
The EMPOWER Moms initiative supported home visitors, community nurses, and other family support staff with training and tools to educate families in Maryland and Washington D.C. on urgent maternal warning signs. Support included online training for these educators, monthly collaborative calls, an implementation manual, and a client education toolkit with a 3-min video, illustrated handout, magnet, and discussion guide.
Methods:
This mixed-methods, observational study evaluated implementation and behavioral outcomes among educators and their clients using surveys, monitoring forms, and semi-structured interviews.
Results:
Two hundred and thirty-seven educators completed the training, and more than 3,300 pregnant and 3,600 postpartum clients received education between July 2022 and December 2023. The use of standardized printed materials on warning signs increased from 50.0% before training to 92.5% after (p < 0.001), and use of informational videos increased from 9.7% to 53.8% (p < 0.001). Educators showed significant improvement in their self-rated ability to educate clients about warning signs, help clients find answers to their questions, and build clients’ self-confidence to discuss concerns with healthcare providers (all p < 0.001). Qualitative feedback endorsed the intervention’s benefits in encouraging care-seeking. Educators shared stories of clients obtaining necessary care for urgent complications and suggested education had encouraged quick action when they might have otherwise hesitated. Feedback also highlighted how women were more proactively sharing their concerns and asking questions during healthcare visits.
Conclusion:
We found EMPOWER training and tools were effective in improving educators’ confidence and skills to engage families in conversations about pregnancy-related complications and to support them in recognizing and obtaining prompt care.
Keywords
Introduction
Each year, more than 50,000 pregnant and postpartum women in the United States experience severe maternal morbidities that result in significant consequences for their health and approximately 700 die of maternal causes.1,2 Comprehensive reviews of pregnancy-related deaths have found four out of five deaths were preventable.3,4
Recognizing the signs of life-threatening maternal complications and receiving timely treatment and quality care can help prevent pregnancy-related deaths and adverse health consequences. Over the past decade, professional associations have developed materials to help teach patients and their families about such warning signs. The Association for Women’s Health, Obstetric, and Neonatal Nursing (AWHONN) developed a standardized teaching aid about “POST-BIRTH warning signs” for nurses to use during postpartum discharge education. 5 Similarly, the Alliance for Innovation on Maternal Health (AIM) created illustrated materials describing “Urgent Maternal Warning Signs” that can occur during pregnancy and the year after delivery. 6 In 2020, the Centers for Disease Control and Prevention (CDC) launched the Hear Her campaign. This campaign uses personal stories to share potentially life-saving messages about urgent maternal warning signs and to promote better communication between patients and their healthcare providers. 7
Many healthcare professionals have adopted these educational tools, and warning signs education is frequently provided during a patient’s delivery hospitalization. However, patients often receive information on many topics in the immediate postpartum period before discharge, and mental overload, stress, pain, and fatigue can make it difficult to retain this information.8–10 Moreover, postpartum discharge education only reaches patients during the narrow timeframe around birth. Complications can occur during pregnancy and up to 1 year postpartum. Thus, alternative strategies are needed to reach families outside the hospital setting and throughout this extended timeframe.
Home visiting programs, early childhood centers, and other community service providers are well-positioned to provide education on maternal warning signs, given the regular contact and long-term, trusting relationships they have with families during pregnancy and the year after birth. Some programs already orient families to warning signs, but formative research with home visiting programs in Maryland found that few had structured training or teaching aids to support staff delivering such education. 11 This study evaluates the scale-up of the EMPOWER Moms initiative in Maryland and Washington D.C., one of the first statewide efforts to strengthen and standardize maternal warning signs education in home and community settings.
Methods
Intervention design
The Enhanced Maternal and Postpartum Warning signs Education and Recognition (EMPOWER Moms) initiative provided community-based service providers with training and tools to support maternal warning signs education. Guided by the “COM-B” behavior change framework, the intervention aimed to encourage care-seeking for maternal complications by addressing three pre-conditions—capability, opportunity, and motivation—necessary for care-seeking behaviors (see Theory of Change in Supplemental File 1).12–14 Home visitors, community nurses, and family support workers were trained as educators and used EMPOWER Moms tools to initiate conversations with their clients, with the goal of strengthening clients’ motivation and capabilities (e.g. knowledge, skills) to recognize warnings signs and obtain healthcare that addresses their concerns. Educators also helped clients identify social support and resources to navigate obstacles to care-seeking (i.e., improve opportunities). Formative research informed the design of the intervention and selection of AIM’s urgent maternal warning signs content and illustrations as the basis of client education tools. 11 Five home visiting programs in Maryland piloted the intervention in 2021, and their input helped refine training and tools to incorporate a conversation starter from CDC’s Hear Her campaign and emphasize skills to improve patient engagement with healthcare providers. 15
The current intervention included a 1.5-h online training for educators, monthly collaborative calls with program champions, an implementation manual, and a client education toolkit with a 3-min video, illustrated handout of 15 urgent maternal warning signs, magnet, and discussion guide available in multiple languages (Figure 1). Training and tools were produced by the Maryland Maternal Health Innovation Program and are available free-of-charge at https://mdmom.org/warningsigns. Content was standardized, but the delivery method was flexible. Educators most frequently provided education during home visits, but education was also provided over the phone, during group classes, and through other encounters. Education was intended to take about 15 min, and educators were encouraged to deliver education prenatally and repeat education again postpartum.

EMPOWER tools for client education.
Participants and setting
We implemented EMPOWER Moms in partnership with 32 maternal, infant, and early childhood programs providing home-visiting or other community-based services in 19 of Maryland’s 24 local jurisdictions and in Washington, D.C. These programs typically target low-income populations and others considered at risk of adverse maternal and child outcomes. Home visitors, community nurses, and other family support workers employed by these 32 programs were trained to deliver the EMPOWER education [henceforth, we refer to this group collectively as “educators”]. All pregnant and postpartum clients served by these 32 programs were eligible to receive the educational intervention; none were allocated to a control group.
Educators, their supervisors, and program managers at the 32 programs participating in the EMPOWER initiative were eligible to participate in the research study. Specifically, all staff who enrolled in the EMPOWER training between July 2022 and May 2023 were eligible to participate in self-administered, online surveys at three time points: immediately before training, immediately after training, and approximately 3 months after completing training (To respect the overall study timeline, some participants in the last training cohort received surveys earlier at 1–2 months after completing training. The timing for when surveys were completed is shown in Table 1). Additionally, at the study’s conclusion, program champions were invited for semi-structured interviews. Champions were staff selected by their program’s leadership to lead EMPOWER implementation at their site.
Characteristics of educators participating in staff surveys.
Among the staff trained, 192 (81.0%) completed the pre-training survey, 203 (85.7%) completed the post-training survey, and 93 (43.1%, 93/216) completed the implementation survey. This table shows demographic information for those completing the pre-training and implementation surveys; demographic data was not collected for the post-training survey, but it is expected to closely mirror the pre-training survey given the significant overlap in study participants. HFA: Healthy Families of America; PAT: Parents as teachers; EHS: Early head start; EMPOWER: Enhanced Maternal and Postpartum Warning signs Education and Recognition.
Organizations may implement more than one service delivery model.
Pregnant and postpartum clients who receive services from these programs were eligible to participate in the client interviews. Interested clients were referred by educators to the study team; eligibility was limited to English or Spanish-speaking clients aged 18 years or older who were pregnant or had been pregnant within the past 2 years. The Supplemental File provides justification for the targeted sample size for staff and clients.
Study participants were offered a $35 gift card for completing an interview and a $20 gift card for completing the implementation survey. All participants provided informed consent. Consent was provided verbally for all interviews. Survey participants reviewed information about the study prior to starting the web-based surveys; they were informed that submitting the survey meant they consented to participate in the study. The study was reviewed by the institutional review board of Johns Hopkins Bloomberg School of Public Health and determined to be exempt (IRB No. 21066).
Study design and purpose
We conducted a mixed-methods, observational study to evaluate the EMPOWER Moms intervention. We hypothesized that through implementation of EMPOWER education, pregnant and postpartum clients would strengthen their capabilities, learn to navigate opportunity, and build motivation to recognize warning signs and obtain care that meets their needs (Supplemental File 1). Our study, thus, aimed to, first, evaluate implementation of the EMPOWER Moms education and, second, assess the perceived impact of education on care-seeking behaviors. Specific research questions were:
Aim 1: Implementation of EMPOWER Moms education
1.1. What was the reach of maternal warning signs education? Was the educational intervention implemented as designed? Was it acceptable, adaptable, and feasible?
1.2. How did educators rate their motivation and capabilities to provide maternal warning signs education before and after training?
1.3. What were the barriers and facilitators to implementing maternal warning signs education?
Aim 2: Impact on care-seeking behaviors
2.1 What was the perceived impact of maternal warning signs education on care-seeking behaviors and behavioral determinants?
Measures
Implementation outcomes, including acceptability, adaptability, feasibility, fidelity, and reach of the intervention, were measured using mixed qualitative and quantitative methods. Staff surveys measured self-reported fidelity in delivering the educational intervention as intended (e.g. consistent use of tools), documented feasibility challenges (e.g. time, technology), and rated the acceptability of education tools using Likert scales (see Supplemental File 2). Interviews with program champions provided qualitative data on the acceptability, adaptability, and feasibility of the intervention and contextual factors affecting implementation; client interviews also documented acceptability. A trained study team member conducted interviews by phone or video conference using a semi-structured interview guide. Training records and quarterly monitoring forms captured the reach of the intervention, including the number of educators trained and the number of clients who received warning signs education. Recognizing the importance of interpersonal factors, we also assessed behavioral determinants influencing educators. Staff used Likert scales to rate their motivation and capability to deliver warning signs education before training, after training, and after starting implementation.
We documented clients’ care-seeking and care engagement behaviors—and explored determinants of those behaviors (e.g. capability, motivation, opportunity)—through a narrative evaluation approach using qualitative data collected from semi-structured interviews with clients and program champions, quarterly monitoring forms, and staff surveys. This approach, described by Tonkin and colleagues, collects stories of significant change to capture participant benefits of an intervention that may be otherwise difficult to quantify or measure. 16
Data analysis
Our approach to developing codebooks and analyzing qualitative data was informed by behavioral and implementation science frameworks. The updated Consolidated Framework for Implementation Research (CFIR) guided our approach to coding implementation constructs relevant for our study’s first aim. 17 We grouped constructs into CFIR domains describing characteristics of the intervention, of the educator delivering the intervention, implementation strategies, and the inner and outer setting. The COM-B model and the Theoretical Domains Framework (TDF) guided our approach to coding behavioral constructs relevant for our study’s second aim.12–14 The TDF is an extension of the COM-B model and further delineates behavioral determinants that underpin capability, motivation, and opportunity. Study team members first deductively coded interview transcripts and narrative responses from quarterly monitoring forms and surveys. Then, using an iterative approach, codes were added as new themes emerged. Lumivero NVivo (Release 1.7.1) software facilitated coding. 18
Quantitative data collected through surveys were cleaned to remove duplicate and incomplete entries. After cleaning, we explored descriptive statistics for survey items, calculating means and percentages based on all non-missing values for each item. We used proportional-odds logistic regression to analyze differences in educators’ motivation and capabilities between survey samples (i.e., before vs after training, before vs. after implementation). For binary measures, we used Pearson’s chi-square to test for differences between survey samples at different time points. Statistical analyses were conducted using Stata, Version 15. 19
We compared findings from quantitative and qualitative analyses to identify similarities and differences, explore nuances, and help explain results. For example, surveys and quarterly monitoring reports provided quantitative measures of implementation outcomes, such as acceptability, fidelity, and reach, whereas qualitative results identified characteristics of the intervention, educators, implementation processes, and inner and outer settings that facilitated or hindered these outcomes. The study adhered to the SQUIRE 2.0 guidelines for reporting quality improvement studies (see Supplemental File). 20
Results
A total of 237 home visitors, community nurses, and other family support staff completed the EMPOWER educator training. Among staff trained, 192 (81.0%) completed the pre-training survey, 203 (85.7%) completed the post-training survey, and 93 (43.1%, 93/216) completed the implementation survey (The number of eligible respondents for the implementation survey was lower than the pre- and post-training surveys, because some staff were on leave or no longer employed with the organization). Survey respondents were primarily home visitors, parent educators, or similar roles (48.4%–58.2% across surveys) or nursing professionals (15.3%–20.4%) (Table 1). Many worked with home visiting programs implementing the Healthy Families of America (33.3%–33.5%), Parents as Teachers (13.6%–16.1%), Early Head Start (8.6%–11.5%), or Healthy Start (8.6%–8.9%) models; others provided services at early learning centers, with parent groups, or through community outreach. A total of 18 champions and 12 clients participated in semi-structured interviews between November 2023 and March 2024 (Table S1–S2).
Aim 1: Evaluate implementation of EMPOWER Moms education
Reach and fidelity in provision of education and use of standardized tools
More than 3300 pregnant and 3600 postpartum clients received education during the 1.5-year study period: July 2022–December 2023. Prior to the EMPOWER training, most educators reported discussing maternal warning signs with clients, but fewer used standardized educational materials. The use of standardized printed materials on warning signs increased significantly from 50.0% before training to 92.5% after (p < 0.001), and use of informational videos increased from 9.7% to 53.8% (p < 0.001) (Table S3). Qualitative feedback reinforced these findings. Overall, for many staff, the introduction of EMPOWER materials was a welcome improvement over current practice (see relative advantage in Table 2). However, some noted they had already been using AWHONN’s or AIM’s standardized materials before joining the EMPOWER initiative, so these did not observe much change in their practice.
Within EMPOWER Mom, we received additional training that we didn’t receive with the other, so we were able to do a better job quite frankly, and I think spent more time [on education]. Of course, it wasn’t just a fact sheet, there was the video, there was magnets. So, it really was more comprehensive, thus better quality of education that was able to be provided. . . it provided more structure to the program as well. (Champion, rural county)
Among those using EMPOWER tools, 72.2% of educators almost always discussed the handout, and nearly half (48.8%) almost always watched the video together with their clients (Table S4). Although programs reported widespread use of tools, interviews revealed some gaps in implementation fidelity. Some clients did not recall receiving education on warning signs, and several educators reported being unaware of the 3-min video, consistent with the relatively lower frequency of video use reported in the survey. Educators reported that clients sometimes faced challenges in viewing the video due to poor internet access, data limits, or other technology issues, but most did not identify this as a major problem (Figure S1). Qualitative data identified strategies that facilitated implementation fidelity; for example, some programs incorporated warning signs education into checklists or policies defining content that should be covered during visits with parents (see implementation process in Table 2).
[staff]. . .know that they need to bring this form that we use with it, write down all of the topics that they went over, check off the boxes of like, yes, we went over the EMPOWER Moms material. So, it’s definitely embedded in our training materials and our checklists. (Champion, urban county)
Qualitative feedback on the EMPOWER intervention and implementation barriers and facilitators.
EMPOWER: Enhanced Maternal and Postpartum Warning signs Education and Recognition.
Acceptability of training and tools
Educators gave the EMPOWER training an overall average rating of 3.7 points on a 4-point scale: 98.5% rated it excellent or good (Figure 2). Educators agreed EMPOWER materials were easily understood (93.2%) and improved clients’ knowledge of when to seek care for potential complications (94.5%). While a few educators felt it may cause unnecessary worry, the majority (63%) did not, and qualitative feedback emphasized educator and clients’ shared beliefs that education was important and potentially lifesaving (see acceptability in Table 2). Educators appreciated the simplicity of the materials, with their colorful illustrations to communicate content and translations into multiple languages (see design and complexity in Table 2). Several shared stories of how these tools helped them navigate language barriers and assist clients to seek appropriate care for complications. They also liked having multiple teaching tools (video, magnet, handout) to enhance the quality of education on maternal warning signs. Clients appreciated having something concrete to share with their partner or family so they too would know what to do in an emergency, and something concrete they could use during visits with providers to help them explain their symptoms and concerns. Overall, staff surveys found approximately four out of five educators agreed or strongly agreed the EMPOWER tools were an improvement over previous materials they used, if any (Table S5).
I think that videos are very useful. . .the magnet was really nice, because it was just something small that you can put on your fridge. I remember writing my doctor’s name and phone number just in case something happens to me. I don’t know if I’m going to lose consciousness, and then my partner is the one that needs to contact them. So, I had that handy for him or someone else at home. (Client, rural county)

Ratings of EMPOWER training and education tools.
Feasibility and adaptability of education
Educators agreed that the educational materials were easy to use. In qualitative feedback, multiple educators said education was well-aligned and complementary to topics they already discussed with their clients, making it easy to incorporate the EMPOWER education into their current workflow (see alignment in Table 2). Implementation did face challenges, including staff turnover and minor problems reaching families at the right time—some families were referred late in the postpartum period or when their child was already a toddler. To address staff turnover, some programs adopted onboarding procedures requiring new staff complete EMPOWER training (see staffing and implementation process in Table 2). Time was not considered a major constraint (Figure S1). The majority of educators spent between 5 and 15 min on warning signs education, a similar time before and after training (Table S3).
Material is shared with each and every client. It’s not difficult to incorporate into what we do, because this is what we do right? So it is easy to do it. (Champion, urban county)
Materials were adaptable for use in different contexts. Educators routinely discussed materials during home visits and other one-on-one interactions with parents. Additionally, some programs shared materials through mail-outs, on social media, during group classes, and at community events (see adaptability and implementation process in Table 2). A few programs shared information with fathers during fatherhood classes and family visits. Those who tried different approaches spoke of the relative advantages of each. For example, group sessions provided an opportunity for parents to share experiences and build community. Conversations during home visits provided a safe setting where parents felt comfortable asking questions and sharing their concerns with home visitors.
We enjoyed being able to share the Maternal Warning Signs more broadly this past quarter during health fairs and back-to-school events. It was well received by families even in a brief touch during outreach events. (Champion, urban county)
Educators’ motivation and capabilities
Educators showed significant improvements in their familiarity with maternal warning signs and their self-rated ability to educate clients about signs, help clients find answers to their questions, and build clients’ self-confidence to discuss their concerns with healthcare providers (all p < 0.001) (Figure 3, Table S6). Motivation remained high before and after training, with more than 80% strongly agreeing that it is important to educate clients about warning signs of maternal complications (Table S7). Some educators shared their motivation came from personal experience, from their interactions with families they served, or their workplace culture and values (see educator motivation and workplace culture in Table 2). Others cited the high rates of maternal mortality in the United States and their communities as their motivation. Educators shared how the EMPOWER training and tools gave them greater confidence to talk about maternal warning signs with their clients, and how this sparked more intentional and meaningful conversations with clients about their health (see educator capability and interpersonal relationships in Table 2).
“Moms often share with us how much emphasis they are putting on baby’s needs and how little effort they’re able to put on their own health. EMPOWER Moms gave us a great jumping off point and renewed our commitment to caring for moms [during this period].” (Champion, urban county)

Change in educators’ self-rated motivation and capabilities to provide maternal warning signs education: Odds of self-rated improvement before vs. immediately after training and before vs. after starting implementation.
Aim 2: Assess perceived impact on clients’ care-seeking behaviors
Qualitative feedback highlighted how education had increased families’ awareness of urgent maternal warning signs and encouraged women to pay greater attention to their health before and after giving birth (see client capability and client motivation in Table 3). Some clients said they previously thought such signs were normal and, before receiving education, would have ignored them.
. . .It’s my first baby. I had no knowledge about any of these things that could happen during and after pregnancy. So, I think that if I hadn’t seen the video, I think I would have said ‘no, it’s normal for pregnancy’, . . . So, it does help me, because I’m more aware that if any of those emergencies happen, I can go directly to the hospital to say what it is, how I feel, and what is happening to me. (Client, urban county)
Educators likewise spoke of clients being more attentive to their health needs and less likely to ignore signs. Education helped equip families with language to communicate their concerns to healthcare providers. Several educators shared stories of families bringing the handout with them to healthcare visits to help explain their concerns or using the conversation starter to ask questions. According to educators, their clients demonstrated greater confidence asking questions and advocating for themselves.
We also have noticed that families feel confident in sharing their own health needs, more comfortable in asking questions and advocating for their own health as well as their children’s. They are keeping doctors’ appointments and sharing feedback. (Champion, urban county)
Educators also shared examples of times when clients had recognized signs and promptly sought care (see impact in Table 3). Several educators believed their clients were motivated to take quick action because of the warning signs education, suggesting clients might have otherwise hesitated or delayed seeking care. Some cases resulted in clients being immediately admitted to the hospital for surgery or treatment, underscoring that consequences might have been worse had immediate action not been taken.
Clients feel more empowered to know what the warning signs are prenatally and postnatally. I recently had a postpartum client experiencing chest pain. Instead of ignoring what she was feeling, she shared this warning sign with her doctor and was able to get the care that she needed. Possibly saving her life. People all too often ignore warning signs and the EMPOWER initiative encourages them to discuss these warning signs with their doctor. (Educator, urban county)
However, feedback also highlighted the challenges clients face in obtaining care. Educators perceived the biggest challenge was that clients sometimes felt unable to obtain medical care even if they were worried about a possible complication. Nearly half (44%) of educators identified this as a problem (Figure S1), and qualitative feedback provided further insight and validation (see opportunity in Table 3). Several respondents shared experiences in which they, or their clients, felt unheard or mistreated by healthcare providers; these experiences made them feel care was not attainable when they needed it. While some tried to seek care elsewhere, this was not always feasible or timely. Especially in areas experiencing shortages of maternity care professionals, it could be difficult to obtain appointments, and patients had few alternatives if they were not satisfied with their provider. Limited or lack of transportation, childcare, and insurance also made it difficult for some clients to seek care.
They said I was a first-time mom, which is true. I was, but still they weren’t taking me serious. They kept saying that I was nervous, and all these other things. . .They didn’t listen to me. (Client, rural county)
Qualitative feedback on factors influencing care-seeking and care engagement.
EMPOWER: Enhanced Maternal and Postpartum Warning signs Education and Recognition.
Discussion
This educational intervention sought to empower women to obtain timely, quality care for maternal complications by addressing three pre-conditions: capability, opportunity, and motivation. Qualitative feedback from educators and their clients endorsed the intervention’s benefits in strengthening clients’ capabilities and motivation. Women appreciated having concrete materials, endorsed by professional associations, that they could share with their healthcare providers to help them explain their symptoms, as well as use as conversation starters with sample questions to facilitate a better healthcare interaction. Similar to other studies, some women previously hesitated to share their concerns because they believed symptoms were “normal” for pregnancy, and they did not wish to bother their provider or seem ignorant.21,22 Having these professionally reviewed materials, alongside coaching from their home visitor, gave them greater confidence to voice their concerns. By dedicating time to discuss warning signs during visits, educators also provided space for meaningful conversations about maternal health and motivated women to pay greater attention to their own health needs. Several educators shared stories of clients obtaining care for urgent complications, and some suggested the warning signs education likely encouraged clients to seek care promptly when they might have otherwise hesitated.
The intervention’s impact on opportunity was mixed. The intervention sought to help clients navigate obstacles to care-seeking (i.e., improve opportunities) by helping clients identify social support and resources. In some cases, education helped strengthen social support. Consistent with other studies,9,21 participants highlighted the value of engaging partners and family members, recognizing their role in helping women seek care and advocating on their behalf should they be unable to communicate themselves. Additionally, some educators helped clients connect with resources, such as enrolling in insurance or finding lower-cost care, but other obstacles were outside their control. This intervention focused on personal health behaviors; it could not address the broader environment affecting access to health services. The location of facilities, opening hours, appointment mechanisms, and insurance policies are just a few examples of supply-side factors that influence the availability and affordability of healthcare. 23 Moreover, professional values, norms, beliefs, and other characteristics of healthcare professionals influence the quality of patient–provider interactions. 23 Like other studies, healthcare experiences varied widely. Some reported positive interactions, whereas others noted delays in securing an appointment or getting in contact with their provider, or felt their concerns were sometimes ignored or dismissed by healthcare professionals.9,21,22
Limitations
This study was an observational, non-randomized study. As such, we are unable to compare outcomes with a counterfactual of what would have happened should participants not receive the educational intervention. Additionally, community-based programs voluntarily enrolled in the EMPOWER study; these programs may differ from those who chose not to participate. For example, leadership may be more committed to maternal health education and more willing to invest staff time and resources toward training and implementation. Similarly, participants choosing to respond to surveys and participate in interviews may be more enthusiastic about the intervention or have more compelling stories to share than non-respondents. Furthermore, while a wide variety of programs across the state participated in the study, the clients interviewed came from a few programs and may not represent the broader range of client experiences. Staff attitudes and practices relevant to warning signs education were assessed at multiple timepoints; however, surveys were administered anonymously. Thus, we are unable to link records to measure changes in staff attitudes and practices at an individual level; instead, we report changes in aggregate. Finally, we rely on self-reported information from educators and clients to evaluate implementation processes and outcomes; study participants may not be able to assess their own capabilities accurately, or they may tend to focus on positive examples of the intervention’s impact. To mitigate these limitations, we use a combination of quantitative and qualitative methods to explore nuances in data and validate our findings.
Implications for policy and practice
Our results suggest high acceptability and positive benefits to integrating education about urgent maternal warning signs into home visits and other community outreach. Given their trusted relationships and sustained engagement with families during pregnancy and the year after birth, home visitors and other family support workers are well-placed to reinforce and extend education on urgent maternal warning signs outside the hospital setting. Our study demonstrated that this brief educational intervention was feasible and adaptable to various home and community settings, and educational materials were considered useful and easy-to-understand. Another statewide program in Ohio likewise showed the feasibility and positive benefits of delivering education on urgent maternal warning signs at Women, Infants, and Children (WIC) clinics. 24 In both Maryland and Ohio, these statewide initiatives included staff training and monthly collaborative calls to foster peer-to-peer learning and provide technical guidance to assure quality implementation. Other states may benefit from similar strategies to support community-based cadres as they expand warning signs education into new settings.
This study adds to our understanding of the benefits and limitations of patient-facing interventions. A systematic review of randomized trials found that similar interventions to increase patient and family involvement in escalation of care may improve knowledge of warning signs and care-seeking responses. 25 However, there are few randomized studies of such interventions, and insufficient evidence exists to determine their impact on health outcomes. Likely, patient-facing interventions alone will be insufficient to overcome the array of factors contributing to pregnancy-related morbidity and death. Data from maternal mortality reviews show how multiple factors often contribute to each pregnancy-related death and illustrate the need for a comprehensive approach to address factors at the patient, provider, community, health facility, and system level. 26 For example, improving patient–provider communication and reducing missed or delayed diagnoses will require engagement with maternity care professionals and with staff in emergency departments (EDs) where women may seek care for pregnancy-related complications. Recognizing this need, CDC’s Hear Her campaign developed resources for healthcare professionals, 27 and the Reproductive Health National Training Center produced training and tools for non-obstetric providers that emphasize the importance of screening for pregnancy-related complications in ED and outpatient settings. 28 These complementary tools mirror AIM’s patient-facing materials on urgent maternal warning signs, and they may help in standardizing terminology and building a shared sense of urgency across patients and providers to promptly address such concerns.
Finally, our study highlights the need for policy and system changes to reduce obstacles to care-seeking. Health facilities may consider expanding office hours or providing ways to contact providers outside hours to reduce delays to care-seeking, and they may offer transportation or childcare for medical appointments. Care coordination and patient navigation can also help improve patient outcomes by facilitating enrollment in care, care continuity, and access to community resources.29–31 At the policy level, strategies are needed to address shortages in maternity care providers and closures of maternity wards, especially in rural areas. While Maryland has relatively better access to maternity care than other states, the limited choice and long waiting times to access maternity providers were common themes mentioned by rural participants. Nationwide, more than one-third of U.S. counties are considered maternity care deserts, without a single obstetric clinician or hospital offering obstetric services. 32
Conclusion
Home visitors, community nurses, and other family support workers are well-positioned to educate families on the urgent warning signs of maternal complications during pregnancy and the year after birth. Education can be feasibly integrated into home visits or community outreach, and standardized education materials, adapted from AIM’s Urgent Maternal Warning Signs and CDC’s Hear Her campaign, are considered easy-to-understand, visually appealing, and useful. Brief, meaningful conversations facilitated by a trained educator in the home or community can encourage care-seeking and more active engagement with healthcare professionals. However, patient engagement alone is insufficient to assure timely, quality care. Improving maternal care and outcomes requires a comprehensive approach that involves patients, families, healthcare professionals, and policy and social systems.
Supplemental Material
sj-docx-1-whe-10.1177_17455057261425021 – Supplemental material for Evaluating the statewide expansion of an educational intervention to address urgent maternal warning signs
Supplemental material, sj-docx-1-whe-10.1177_17455057261425021 for Evaluating the statewide expansion of an educational intervention to address urgent maternal warning signs by Elizabeth K. Stierman, Bre Calhoun, Sneha Mitra, Shreya K. Pereira, Maxine Reed Vance, Teneele M. Bruce, Dona Mullen, Mairead Minihane, Kelly M. Bower and Andreea A. Creanga in Women's Health
Supplemental Material
sj-docx-2-whe-10.1177_17455057261425021 – Supplemental material for Evaluating the statewide expansion of an educational intervention to address urgent maternal warning signs
Supplemental material, sj-docx-2-whe-10.1177_17455057261425021 for Evaluating the statewide expansion of an educational intervention to address urgent maternal warning signs by Elizabeth K. Stierman, Bre Calhoun, Sneha Mitra, Shreya K. Pereira, Maxine Reed Vance, Teneele M. Bruce, Dona Mullen, Mairead Minihane, Kelly M. Bower and Andreea A. Creanga in Women's Health
Supplemental Material
sj-docx-3-whe-10.1177_17455057261425021 – Supplemental material for Evaluating the statewide expansion of an educational intervention to address urgent maternal warning signs
Supplemental material, sj-docx-3-whe-10.1177_17455057261425021 for Evaluating the statewide expansion of an educational intervention to address urgent maternal warning signs by Elizabeth K. Stierman, Bre Calhoun, Sneha Mitra, Shreya K. Pereira, Maxine Reed Vance, Teneele M. Bruce, Dona Mullen, Mairead Minihane, Kelly M. Bower and Andreea A. Creanga in Women's Health
Supplemental Material
sj-docx-4-whe-10.1177_17455057261425021 – Supplemental material for Evaluating the statewide expansion of an educational intervention to address urgent maternal warning signs
Supplemental material, sj-docx-4-whe-10.1177_17455057261425021 for Evaluating the statewide expansion of an educational intervention to address urgent maternal warning signs by Elizabeth K. Stierman, Bre Calhoun, Sneha Mitra, Shreya K. Pereira, Maxine Reed Vance, Teneele M. Bruce, Dona Mullen, Mairead Minihane, Kelly M. Bower and Andreea A. Creanga in Women's Health
Footnotes
Acknowledgements
We thank the American College of Obstetricians and Gynecologists (ACOG) and the Alliance for Innovation on Maternal Health (AIM) for permission to use their urgent maternal warning signs materials and associated images. We thank Jennifer Callaghan-Koru, PhD, MHS and Nicole Warren, PhD, MSN, MPH, RN, for their contributions in developing training and educational materials. We also thank Shari Lawson, MD, MBA and Carla Bossano, MD for recording the English and Spanish-language patient education videos. We recognize the Hatcher group for their support with the design and production of multimedia patient education materials and training videos. Finally, our sincere appreciation goes to the home visiting programs, early childhood centers, and other community service providers who participated in the EMPOWER Moms initiative and to the many educators and clients whose valuable contributions made this study possible.
Ethical considerations
The study was reviewed by the institutional review board of Johns Hopkins Bloomberg School of Public Health and determined to be exempt (IRB Number 21066).
Consent to participate
All participants provided informed consent. Consent was provided verbally for all interviews. Survey participants reviewed information about the study prior to starting the web-based surveys; they were informed that submitting the survey meant they consented to participate in the study.
Consent for publication
Not applicable. We do not publish any personally identifiable data, images, or videos.
Author Contributions
Funding
The authors disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This study was funded by award U7AMC33717 from the Health Resources and Services Administration (HRSA). The contents are those of the authors and do not necessarily represent the official views of, nor an endorsement by, HRSA, HHS, or the U.S. Government.
Declaration of conflicting interests
The authors declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.
Data availability statement
The data that support the findings of this study are available from the corresponding author upon reasonable request.*
Supplemental material
Supplemental material for this article is available online.
References
Supplementary Material
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