There is a correlative relationship between mediatization and social interaction. Communication scholars have paid attention to this relationship. We argue that mediatization involves the incorporation of various patterns of interaction among users of social media platforms. We used two theoretical approaches, namely mediatization and symbolic interaction. We surveyed a purposive sample that we selected according to certain criteria. Regression analysis revealed the correlative relationship between the dimensions of mediatization over social media platforms and the patterns of symbolic interaction among users.
AdutA (2012) A theory of the public sphere. Sociological Theory30(4): 238–262.
2.
AksanNKısacBAydınM, et al. (2009) Symbolic interaction theory. Procedia-Social and Behavioral Sciences1(1): 902–904.
3.
AndersenJ (2018) Archiving, ordering, and searching: Search engines, algorithms, databases, and deep mediatization. Media Culture & Society40(8): 1135–1150.
4.
AnselminoNR (2018) A semio-anthropological perspective on mediatization: Semiosis. Communication Theory28(2): 229–233.
5.
BaileyANgwenyamaO (2012) Identity and identification in online communities: A symbolic interaction perspective. In: International conference on information society (i-Society 2012), London, 25–28 June, pp.247–252. New York: IEEE.
6.
BakardjievaMFeltMDumitricaD (2018) The mediatization of leadership: Grassroots digital facilitators as organic intellectuals, sociometric stars and caretakers. Information Communication & Society21(6): 899–914.
7.
BlumlerJGEsserF (2019) Mediatization as a combination of push and pull forces: Examples during the 2015 UK general election campaign. Journalism20(7): 855–872.
8.
BrännbackMNikouSBouwmanH (2017) Value systems and intentions to interact in social media: The digital natives. Telematics and Informatics34(4): 365–381.
9.
CarterMJFullerC (2016) Symbols, meaning, and action: The past, present, and future of symbolic interactionism. Current Sociology64(6): 931–961.
10.
ChanNKHumphreysL (2018) Mediatization of social space and the case of Uber drivers. Media and Communication6(2): 29–38.
11.
ChenCP (2016) Forming digital self and parasocial relationships on YouTube. Journal of Consumer Culture16(1): 232–254.
12.
CouldryNDreherT (2007) Globalization and the public sphere: Exploring the space of community media in Sydney. Global Media and Communication3(1): 79–100.
13.
CuiX (2019) Mediatized rituals: Understanding the media in the age of deep mediatization. International Journal of Communication13: 4155–4168.
14.
DePaulaNDincelliEHarrisonTM (2018) Toward a typology of government social media communication: Democratic goals, symbolic acts and self-presentation. Government Information Quarterly35(1): 98–108.
15.
DövelingKHarjuAASommerD (2018) From mediatized emotion to digital affect cultures: New technologies and global flows of emotion. Social Media + Society4(1): 1–11.
16.
ErzikovaEWatersRBocharskyK (2018) Media catching: A conceptual framework for understanding strategic mediatization in public relations?International Journal of Strategic Communication12(2): 145–159.
17.
FelembanGHSiciliaMA (2016) Motivations and incentives in joining and using social networks: A systematic review. Journal of Mass Communication and Journalism6(8): 3–5.
18.
FeltM (2016) Social media and the social sciences: How researchers employ Big Data analytics. Big Data & Society3(1): 2053951716645828.
19.
FernbackJ (2007) Beyond the diluted community concept: A symbolic interactionist perspective on online social relations. New Media & Society9(1): 49–69.
20.
FinnemannNO (2011) Mediatization theory and digital media. Communications36(1): 67–89.
21.
FouriePJ (2018) The impact of the digital media landscape on media theory: From effect theory to mediatisation theory. Tydskrif vir Geesteswetenskappe58(4–1): 650–668.
22.
FredrikssonMSchillemansTPallasJ (2015) Determinants of organizational mediatization: An analysis of the adaptation of Swedish government agencies to news media. Public Administration93(4): 1049–1067.
23.
GeberSSchererHHefnerD (2016) Social capital in media societies: The impact of media use and media structures on social capital. International Communication Gazette78(6): 493–513.
24.
GreenwoodMMSorensonMEWarnerBR (2016) Ferguson on Facebook: Political persuasion in a new era of media effects. Computers in Human Behavior57: 1–10.
25.
HeppAHjarvardSLundbyK (2015) Mediatization: Theorizing the interplay between media, culture and society. Media Culture & Society37(2): 314–324.
26.
HjarvardS (2008) The mediatization of society: A theory of the media as agents of social and cultural change. Nordicom Review29: 105–134.
27.
HwangHKimKO (2015) Social media as a tool for social movements: The effect of social media use and social capital on intention to participate in social movements. International Journal of Consumer Studies39(5): 478–488.
28.
HynesNWilsonJ (2016) I do it, but don’t tell anyone! Personal values, personal and social norms: Can social media play a role in changing pro-environmental behaviours?Technological Forecasting and Social Change111: 349–359.
29.
KapoorKKTamilmaniKRanaNP, et al. (2018) Advances in social media research: Past, present and future. Information Systems Frontiers20(3): 531–558.
30.
KarahannaEXin XuSXuY, et al. (2018) The needs–affordances–features perspective for the use of social media. MIS Quarterly42(3): 737–756.
31.
KrzyżanowskiM (2018) Discursive shifts in ethno-nationalist politics: On politicization and mediatization of the “refugee crisis” in Poland. Journal of Immigrant & Refugee Studies16(1–2): 76–96.
32.
LindgrenSCocqC (2017) Turning the inside out: Social media and the broadcasting of indigenous discourse. European Journal of Communication32(2): 131–150.
33.
LöblichM (2018) The history of media policy based on mediatization: A theoretical perspective. International Journal of Communication12(2018): 4468–4487.
34.
LomborgS (2015) “Meaning” in social media. Social Media + Society1(1): 1–2.
35.
LomborgS (2017) A state of flux: Histories of social media research. European Journal of Communication32(1): 6–15.
36.
MalinJRHardyILubienskiC (2019) Educational neoliberalization: The mediatization of ethical assertions in the voucher debate. Discourse Studies in the Cultural Politics of Education40(2): 217–233.
37.
NgaiEWTTaoSSCMoonKKL (2015) Social media research: Theories, constructs, and conceptual frameworks. International Journal of Information Management35(1): 33–44.
38.
Nowak-TeterE (2019) Mediatization: Conceptual developments and research domains. Sociology Compass13(4): e12672.
39.
OhSSynSY (2015) Motivations for sharing information and social support in social media: A comparative analysis of Facebook, Twitter, Delicious, YouTube, and Flickr. Journal of the Association for Information Science and Technology66(10): 2045–2060.
40.
OlasinaG (2014) Exploring how users make sense of virtual worlds using the symbolic interaction theory. Journal of Gaming & Virtual Worlds6(3): 297–311.
41.
PenniJ (2017) The future of online social networks (OSN): A measurement analysis using social media tools and application. Telematics and Informatics34(5): 498–517.
42.
PoellTBorraE (2012) Twitter, YouTube, and Flickr as platforms of alternative journalism: The social media account of the 2010 Toronto G20 protests. Journalism13(6): 695–713.
43.
QuirogaT (2019) Mediatization and epistemological otherness: A hermeneutic approach to the communication field of knowledge. Communication & Society32(2): 1–12.
44.
RauchfleischA (2017) The public sphere as an essentially contested concept: A co-citation analysis of the last 20 years of public sphere research. Communication and the Public2(1): 3–18.
45.
ReichJA (2015) Old methods and new technologies: Social media and shifts in power in qualitative research. Ethnography16(4): 394–415.
46.
ReichSSchneiderFMHelingL (2018) Zero Likes – Symbolic interactions and need satisfaction online. Computers in Human Behavior80: 97–102.
47.
SakrN (2013) Social media, television talk shows, and political change in Egypt. Television & New Media14(4): 322–337.
48.
ShangSSCWuYLLiEY (2017) Field effects of social media platforms on information-sharing continuance: Do reach and richness matter?Information Management54(2): 241–255.
49.
SkeyMStoneCJenzenO, et al. (2018) Mediatization and sport: A bottom-up perspective. Communication and Sport6(5): 588–604.
50.
SkoricMMZhuQGohD, et al. (2016) Social media and citizen engagement: A meta-analytic review. New Media & Society18(9): 1817–1839.
51.
SnelsonCL (2016) Qualitative and mixed methods social media research: A review of the literature. International Journal of Qualitative Methods15(1): 1609406915624574.
52.
TalpauA (2014) Social media-A new way of communication. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V7(2): 45–52.
53.
Van der MeerTGKroonACVerhoevenP, et al. (2019) Mediatization and the disproportionate attention to negative news: The case of airplane crashes. Journalism Studies20(6): 783–803.
54.
VirtanenT (2017) Adaptability in new media. Journal of Pragmatics116: 21–26.
55.
VolkmerI (2008) Satellite cultures in Europe: Between national spheres and a globalized space. Global Media and Communication4(3): 231–244.
56.
WakefieldRWakefieldK (2016) Social media network behavior: A study of user passion and affect. The Journal of Strategic Information Systems25(2): 140–156.
