BRICS summit diplomacy: Constructing national identities through Russian and Chinese media coverage of the fifth BRICS summit in Durban,South Africa

Abstract

This study identifies, analyses and compares media content produced by Russian and Chinese TV channels surrounding the events of the fifth BRICS summit in Durban, South Africa, in 2013. The study utilizes a comparative frame analysis to deconstruct and explain media messages communicated by Russian and Chinese media representing national identities of the countries through the BRICS summit diplomacy. The study discusses important questions with regard to the cultural, political and economic contexts that shape the perceptions of the roles and ambitions of Russia and China on the world stage. The major findings clearly demonstrate that Russian and Chinese media adopted different rhetorical frames to portray their national identities through the media coverage of the fifth BRICS summit. These positions imply an interior (in the case of China) or a straightforward (in the case of Russia) approach to communicate a form of ‘collective resistance’ to the global arena, where the countries seek larger global recognition and appreciation.

Keywords

BRICS summit diplomacy comparative frame analysis identity construction public diplomacy

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