Abstract
Schools provide a social context in which children learn and develop; thus, schools are a desirable environment for nutrition promotion. The kidsfoodclub.org is a web-based technology that has been used in Australian primary schools as a model for nutrition promotion. It provides interactive activities, role models, and opportunities for children to learn from their peers through a bulletin board and story telling. This web-based technology is readily accessible to all schools, thereby overcoming problems associated with geographic location and socioeconomic status. This model can be adapted to meet the needs of different school communities and has the capacity to connect children from different backgrounds and cultures.
