While most research on cultural models isolates qualitative and quantitative methodologies, this study applies mixed techniques to integrate qualitative and quantitative data to analyze cultural dimensionality. In a sequential research design, the data obtained in qualitative interviews, free-listing, and focus groups are validated by using triangulation method and further formalized to create survey items. Correspondence analysis of multi-item scales is then employed to explore the Swedish cultural model of prosocial cooperation and to represent the dynamic relationship among its facets and different categories of informants. Besides its contents-rich structured output, the advantages of this technique include increased reliability of qualitative findings. The study illustrates applicability of mixed methods to research the patterns of stability and change in cultural models.
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