Hunter S. Thompson’s “Gonzo Journalism” arguably brought a new style to popular and populist writing. In this piece, I emulate some of his style to show how it felt to attend a sports extravaganza, The X Games, in 1997. I mirror some of the sensory aspects of being a spectator at these games, and offer some insights on how alternative/extreme/lifestyle sports have collided with transnational corporate structures.
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