Precarious working conditions resulting from neoliberal policies of the Indian state have placed an overwhelmingly young and mobile industrial workforce under a lot of duress. Traditional forms of organizations and modes of resistance such as labor strikes that were thought to be effective are now increasingly seen as inadequate against the speed and complexity of contemporary production processes, forcing the workers to devise commensurate responses. In this article, I discuss some of the newer strategies of resistance gaining prominence among industrial workers, especially as they are mediated through digital media. Focusing on online self-work underpinning worker agitations, I argue that contemporary labor movement should devise creative strategies using new media tools, to which the millennial worker has unprecedented access, in addition to their traditional rank and file struggles, to counter contemporary challenges.
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