The Triple Articulation of Media Technologies in Audiovisual Media Consumption

Abstract

This article departs from the concept of “double articulation” within domestication theory, which views media as both objects and texts. Unfortunately, its empirical application has been problematic because researchers tend to concentrate on the contextual, losing sight of specific meanings of objects and texts. Therefore, we subscribe to the concept of “triple articulation,” viewing the immediate sociospatial context of consumption as a specific articulation. Still, the practical relevance of this concept has been questioned. Therefore, we develop and test a methodology that explicitly incorporates this triple articulation in the field of convergent audiovisual media consumption. The results indicate that audiovisual media technologies are meaningfully articulated as objects, texts, and contexts. Moreover, the devised method, which allows the uncovering of articulation interactions, points out that each articulation is able to contribute independently to consumption meanings. Hence, the variation within objects, texts, and contexts raises questions about what we consider “television.”