Abstract
Becker’s model of discrimination predicts that discriminating firms will have lower profitability due to discrimination. Therefore, a poorly-performing firm may choose to stop discriminating in an attempt to increase profitability. As predicted, using data on college football teams in the American South during the 1960s and 1970s, I find that worse teams, defined by their winning percentage or Associated Press ranking, tended to integrate sooner than better teams.
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