Abstract
This case study investigates how various sporting and cultural events impact economic activity at a single full-service restaurant in center-city Charlotte, NC. We find no evidence of significant changes in daily revenue, customers served, and revenue per customer on the day before, day of, and day after many of the events. The exceptions are National Football League (NFL) home games, swimming events, events at the Charlotte Convention Center, the 2012 Democratic National Convention, NASCAR races, PGA tournaments, and entertainment events at the Spectrum Center. The results invite future research using firm-level data to better understand the disparate impact of events on business enterprises.
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